![]() ![]() ![]() Your vision for the project: The main message we’d like to convey is that our chocolates are 100% gluten-free, and so can be enjoyed by folks who have specific dietary needs that mean they can’t usually eat cakes or other baked goods. To have a successful launch, we need a 30-second ad showcasing our new products (of which there are 3: birthday cake, chocolate cake, and carrot cake.) What do you need?: We are launching a brand new selection of gluten-free, cake-flavored chocolate for all our gluten-free friends out there. As we also run our business online, we are keen to develop our marketing campaigns, and ensure they are the best they can possibly be. What started as a small stall 3 years ago, has blossomed into a successful confectionary business with over 45 staff members. We sell a variety of candies – from sherbet to chocolate, fruity fizzes to silky creams. If you’re struggling to get off the starting block, feel free to use it as a template for your own brief:Ībout the company: We are Nix Nougat, a confectionary business based in London. This brief will provide your freelancer with everything they need to know about both your project and your business. Luckily, we’ve provided a motion graphic project brief example, so you’ll know how to write a motion graphic design brief and bag yourself strong content! If you have no idea how motion graphic design briefs work, how are your freelancers supposed to know what’s needed of them? The truth is, it can be hard to know what to include in these motion graphic design briefs when you’re planning your project. [content type wanted – include a sample or two if you can!.The result should be a compelling and informative dynamic motion design. For maximum impact, animated type can be aligned with a voice-over, sound effects, or simply to music. These are all essential for creating the perfect piece of kinetic typography (typographic animations). Knowing which fonts work best for which purpose, as well as understanding layout, legibility and dwell time, whether it’s for headings or titles. It’s one of the core skills of any great motion designer. Typography is very important for us at OK Social, we love Fonts and typographic layouts. Logo animations and Idents are often accompanied by distinctive sound design to help make them even more memorable. We can work with your existing logo and brand guidelines to make your branding come alive. These are used as graphic ‘idents’ to top and tail social content or TV advertising. Having a strong brand identity is key and logo animation is one one of the ways to have consistency within your content. We produce logo animations and animated video stings for small start-ups ranging to global brands. With the help of our motion graphic design team, brands can create tailored motion graphics that achieve impressive digital marketing stats, including retaining higher website traffic, with a reduced bounce rate, and a stronger brand presence, brand awareness and brand recognition amongst the target market. In a world where 60% of the interactions that consumers have with a brand are digital, your digital presence has never been so critical. With a modern, piece of motion graphic design, a brand can illustrate its energy, youthfulness, and sense of innovation, in a way which showcases its own unique niche in the market. So, marketers must work harder than ever to keep customers sticking around long enough to make a purchase. Firstly, it makes plain old text infinitely more eye-catching and engaging - so, this means they’re far more likely to be read! In fact, website consumers have an average attention span of just 8 seconds. Motion graphic design benefits a brand’s digital image across the board. They are commonly featured on websites, as short social media clips, for advertisements, within product videos, explainer videos and tutorials. The use cases of motion graphics in your marketing-mix are incredibly varied. What makes these videos unique is the way our motion graphic designers fuse text with colour, illustrations and animations, as well as music and voiceovers. Motion graphic design is all about using stand-out design features and bold colours to deliver a clear animated message to the consumer. These digital assets feature text as a core component but convey it in a stylish and eye-catching way. ![]() Motion graphics are 2D animations that brings movement to graphic design. ![]()
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